|
A Music production studio |
A music producer is
that guy who is skilled enough to identity music talents, their weaknesses and
how to fix these weaknesses through improving on their song-writing abilities,
bringing out their originality/creativity, leading to the production of
chart-topping songs and bestowing that fame to the protégé. It takes a musician
to be able to perform these. Hence, a music producer is a musician who has
chosen to use his talents to help others with the potentials and build the
industry.
The principle of
equality of all mankind where the son of a miserable pauper can rise through
talent and skill to become the richest man, thereby fulfilling that Shakespearean
saying that some people are born great, is also demonstrated in music as it is
elsewhere. Matter fact, it is demonstrated in music than in other niches of man’s
struggles. This is obvious because “uptown babies don’t cry; not knowing what
suffering is like” and so see it as weird taking the stage to sing and
entertain others when they are the VIPs that should be entertained.
Prior to the coming
of computers and software like FL Studio, Sonar …, the path of music production
has been narrow, thorny, slippery, rocky and infested with venomous reptiles; not
everyone with talent ends up in the spotlight. That slippery option was and is
still the acoustic option which involves the assembly of a live band. You got
to have two or even three guitarists, a percussionist, a drummer, a
keyboardist, wind instrumentalist(s), back vocalist(s), and have enough cash to
sustain them while the rehearsals last.
Because of this long trajectory, music stars in Nigeria where often a
mere handful, if there were at all. In Nigeria especially, sponsors were often
difficult to come by as we had an inhibitive culture, particularly in our north
that saw musicians as unserious.
Technology changes
the way we do things by presenting easier and affordable options. Thus the
coming of computers and accompanying software gave talented men and women that warm
option.
Music software is a
masterpiece, a blend of all the components of live music production. Before
software, live music bands were unavoidable. Initially, there were fears that
software will never serve as replacements to bands; the sounds they produced
were nowhere close to the sounds of live music instrumentation. However, later
and superior versions came. They rendered their previous versions as ancestors,
equaling and perhaps exceeding live instrumentation in quality and again
reminding us of the gorgeous face of technology: evolution. Live
instrumentations are, these days, used only by many, for live-shows or by those
guys with the strength to trudge through their difficult paths.
Rather than a band
of many people, all that is required now is a dude that is skilled at using the
music software. That dude is the music producer. You write a song, find a
melody, create the plain song, approach the producer and sing the song to his
hearing. He listens and develops an
instrumentation that rhymes with the song, with the ultimate aim of appealing
to the fan that is expected to pay for the music and put cash into the pocket
of the artist, the producer and all others along the line, from the studio to
the fan.
As the northern
saying goes, “the well makes water available but the drawing bucket denies the
thirsty man.” Rather than solutions, a lot of “music producers” in Nigeria have
become the stumbling blocks. Since the exclusion of music as a course of study
in most schools in Nigeria has become the norm rather than the exception,
students leave school without basic knowledge of what good music making
entails. Thus aspiring music artists approach producers without basic knowledge
of benevolent parameters such as song-writing abilities, significance of
melody, cultural reflection in music, how to professionally fuse music from
different cultures to create acceptable hybrids. This is where the producers come
in and if they fail to do the right thing, they become the problem rather than
the solution.
Sadly not all
“producers” know these swingers. Such producers have worked for many years for
many aspiring men and women without pulling any of them from obscurity to
popularity and crediting their bank accounts with millions. Since the clientele
are wide, such producers are always in a rush to attend to as much customers as
possible – the more artists they produce, the more money they make. It is know
however, that speed kills.
Another way
producers can kill dreams is by insisting on how your song should sound even
when you same with an idea of how your song should be. Some of the best songs
are revealed in dreams. Imagine a scenario where a song, the lyrics, melody and
instrumentation are revealed to you in a dream (by God) and a producer insists
that you must abandon this obvious fact that the song is already made to
embrace what he has to offer. He is doing this not because he truly believes in
the possibility of success for what he is offering, but because he has to be
seen to be the boss and in control of all that goes on in the studio. This is a
clear scenario of the abandonment of the principle of the game to embrace
politics. A guy like this is not music producer; he feels the influence of
politics more than he does for music influences.
What is certain is
that the people who approach a producer are not completely ignorant. It is just
that they are not sure of a few things. Thus a producer is supposed to help
them in areas where they truly need help. Issues of variance such as these are
the result of altercations often recorded in music studios. An artist comes out
of the studio with a swollen face rather than a chart-topping single.
Good music producers
appreciate the beauty of the talent of others and what it can bring. If an
artist comes up with 80% of what is required, a good music producer should be
happy to complement this by contribution the remaining 20%. A good music
producer should not just be there to make a living but also to help build the
industry through ensuring that a good knowledge of the profession spreads
across, rather than wanting to reserve all the knowledge to himself.
Artists like D’banj,
2face, P-SQuare and the others, by their successes, have proven the potential
of the industry to create millionaires from the deepest valley of penury. A lot
of producers, by their selfish, deceitful or incompetent disposition inhibit
the growth of the industry. Any folk that personifies these is
an enemy of the industry and should be treated as such.